knowledge ROLES

Healthcare

34
Companies
177
Avg Overall
145
Avg AEC
32
Avg HA
44pp
AEC-HA Gap
3
Leading
23
Middle
8
Getting Started

Healthcare has spent years perfecting the patient care experience, while the clinician who delivers that care is waiting three days for a recruiter to email them back.

The RN who applies Tuesday evening after a 12-hour shift is at peak intent. They have compared health systems, checked commute times, and clicked apply. If what follows is silence and a recruiter email three days later asking for licensure documents they could have submitted inline, the window has closed. That RN has already scheduled an interview with the health system that moved fastest.

Healthcare's candidate experience reflects years of investment:

66%

Attraction, Engagement, and Conversion averages 66% of max

100%

Reach Leading or Middle of the Pack in AEC

50%

Reach Leading the Pack for connecting candidates to roles

What happens after the apply click does not match that standard:

22%

Hiring Automation averages just 22% of max

85%

Getting Started with Hiring Automation

44pp

44 point gap in healthcare forces recruiters to confirm the best days for follow-up after application on critical hires that might not even be qualified

Recruiters are manually going back and forth verifying state licensures, coordinating panel interviews with short-staffed unit managers, and following up with candidates who applied days ago but may have accepted elsewhere by now. For an industry where a single unfilled RN position forces overtime across an entire unit that only continues to feed the burnout cycle driving more turnover.

Phenom
Audit Key Findings

85%

Eighty-five percent Getting Started on HA. Only five of 34 reach Middle of the Pack. Zero Leading.

0%

Zero companies deploy one-way video interviews or multi-modal screening

77%

Seventy-seven percent prompt for credentials. Only 12% are role-relevant which creates friction without acceleration.

100%

One hundred percent of leaders deploy motivation-based matching and chatbot resume upload. Zero percent of Getting Started companies deploy either.

3

Only three companies offer inline scheduling

Aptitude Research
Survey Insights

Healthcare shows strong focus on quality but limited inline verification orchestration, which can be a major opportunity for compliance-driven automation.

54%

Fifty-four percent prioritize quality over speed

48%

Forty-eight percent use credential verification during screening

42%

Forty-two percent report improved quality of hire

23%

Only 23% deploy verification inline

What Leaders Do Differently

Three companies reach Leading the Pack overall for knowledge worker roles: St. Charles Health System (261), CONMED (255), and Agiliti (253). Their HA scores range from 57 to 71, putting them between 39% and 49% of HA max. These organizations have deployed meaningful inline qualification capabilities that not only connect candidates to the right job, but also start the qualification process. Even the most advanced Healthcare companies have only accessed about half of the available hiring automation tools, signaling there is still work to be done.


The leader-to-Getting Started gaps in Healthcare are among the widest in this year’s audit:

capability
leaders
getting started
gap
Motivation-Based Matching
100%
0%
100%
Chatbot Apply
34%
0%
34%
Chatbot Resume Upload
100%
0%
100%
Screening Aligned to Role
34%
13%
21%
Industry-Specific Assessment
67%
0%
67%
Assessment Relevant to Job
67%
0%
67%
Chatbot Screening
34%
0%
34%
Interview Scheduling Inline
0%
13%
13%
Situational Judgment Assessment
67%
0%
67%
Credential Verification
100%
75%
25%
Industry & Role-Relevant Screening
100%
38%
62%
Inline Feedback
100%
0%
100%

Two patterns stand out. First, leaders have invested in pre-hire assessments at rates that dwarf the rest of the industry: 67% of leaders deploy industry-specific, role-aligned assessments compared to zero percent of Getting Started companies. In clinical knowledge worker roles, a bad hire costs dollars, but it also affects patient outcomes. Structured assessment during the application surfaces situational judgment and interpersonal skills that a resume review cannot.

Second, leaders have built conversational connection into the apply flow. One hundred percent deploy motivation-based matching and chatbot resume upload. This means a clinical professional entering the career site is guided to the right role based on specialty, certification, and career priorities, and can upload resumes without leaving the conversation. Getting Started companies offer none of this. Their candidates fill out static forms and wait.

Recommendations by Tier

Getting Started Middle of the Pack

Deploy motivation-based matching and chatbot resume upload for clinical knowledge worker roles.

No Getting Started company has either. Every Leader has both. For an RN evaluating three health systems simultaneously, a conversational flow that matches her to the right unit based on specialty, shift preference, and certification compresses the search-to-apply timeline from 30 minutes of browsing to a 5-minute guided conversation. The system that surfaces the right role fastest wins the application.

Make credential verification role-relevant.

Seventy-five percent of Getting Started companies already prompt for credentials, but none tailor prompts to the specific role. An RN application should request state licensure, BLS/ACLS certification, and specialty certifications (CCRN, CEN, OCN). A CRNA application should prompt for national certification and state APRN licensure. A clinical risk manager application should surface RN licensure plus CPHRM or CPPS credentials. When the nurse recruiter opens the application, the licensure question should already be answered with the right credentials for that role.

Introduce chatbot apply to capture clinical candidates at peak intent.

Zero Getting Started companies allow candidates to apply through a chatbot. For RNs applying after a 12-hour shift at 7 AM, a conversational apply flow on mobile that captures qualifications in 3-4 minutes is the difference between a completed application and an abandoned one.

Middle of the Pack Leading the Pack

Deploy pre-hire assessments for clinical knowledge worker roles.

Only four companies in the entire healthcare industry deploy any assessment inline, and two of those are leaders. For registered nurse roles, a situational judgment assessment aligned to the unit (ED triage scenarios for emergency roles, medication administration scenarios for med-surg, patient de-escalation for behavioral health) provides structured signals on clinical reasoning and judgment that a resume and credential check cannot. The assessment doesn’t replace the hiring manager’s evaluation. It gives the hiring manager a reason to prioritize the interview and to extend offers with confidence.

Connect inline screening to chatbot-based qualification.

Only four companies deploy chatbot screening for knowledge workers. Seventy-four percent of healthcare companies deploy industry and role-relevant screening, but most of it lives on the career site, not in the conversational flow. Extending screening into the chatbot means a clinical candidate who enters a conversation gets matched to a role, uploads resumes, and answers role-specific screening questions never leaves the interaction. The recruiter receives a pre-qualified application.

Pilot inline interview scheduling for qualified clinical candidates.

For an RN who completes an application with verified licensure and screening responses that indicate fit, presenting available interview slots in the same session compresses the timeline from days to minutes. Nurse managers who are already short-staffed cannot afford to spend their limited non-clinical time coordinating interview schedules via email.

Leaders: Stay Ahead

Pilot one-way video interviews for clinical knowledge worker roles.

Zero companies deploy this capability. For roles where communication with patients, families, and interdisciplinary teams is a core competency, a three-to-five minute recorded response to clinical scenario questions gives the hiring manager direct insight into bedside manner, clinical communication, and critical thinking without scheduling a live panel interview across three unit managers’ already-overloaded schedules.

Deploy voice screening agents for clinical professionals.

Zero companies deploy this for knowledge worker roles. A voice-based AI screening call creates an entirely new qualification channel: one that reaches candidates between shifts or during commutes, evaluates clinical experience, specialty knowledge, and scheduling availability, and routes qualified candidates directly to interview scheduling. It also captures candidates who would never complete a desktop-based application during their workday.

Healthcare Ranks #3, but the Qualification Gap Persists

Overall

177

AEC

66%

HA

22%

AEC-HA GAP

44pp

Every Company Has a Wider Front Door Than Back End

The Qualification Gap:
AEC Leads, HA Lags Across Healthcare

Healthcare
All Industries

77% of Healthcare Companies Are Middle of the Pack or Leading

Children's Medical Center of Dallas Leads Healthcare with 61% HA Deployment

Healthcare AEC Clusters High While HA Spreads Wide

Healthcare Rankings

COMPANY
OVERALL
AEC
HA
HA%
AEC%
TIER
St. Charles Health System
261
194
67
46%
88%
Leading the Pack
CONMED
255
198
57
39%
90%
Leading the Pack
Agiliti
253
182
71
49%
83%
Leading the Pack
Children's Medical Center of Dallas
244
156
88
61%
71%
Middle of the Pack
Innovative Renal Care
242
196
46
32%
89%
Middle of the Pack
Baylor Scott & White Health
237
200
37
26%
91%
Middle of the Pack
Children's Minnesota
233
196
37
26%
89%
Middle of the Pack
Jay Nolan Community Services
232
199
33
23%
90%
Middle of the Pack
Children's Healthcare of Atlanta
232
175
57
39%
80%
Middle of the Pack
LCMC Health
226
198
28
19%
90%
Middle of the Pack
Crossover Health
222
184
38
26%
84%
Middle of the Pack
Franciscan Health
222
176
46
32%
80%
Middle of the Pack
St. Tammany Health System
215
182
33
23%
83%
Middle of the Pack
Elara Caring
206
182
24
17%
83%
Middle of the Pack
DaVita Kidney Care
205
174
31
21%
79%
Middle of the Pack
Hartford Healthcare
203
163
40
28%
74%
Middle of the Pack
Vituity
189
150
39
27%
68%
Middle of the Pack
Ochsner Health System
149
131
18
12%
60%
Middle of the Pack
Sanford Health
148
120
28
19%
55%
Middle of the Pack
NYU Langone
141
102
39
27%
46%
Middle of the Pack
Atrium Health
138
112
26
18%
51%
Middle of the Pack
Kaiser Permanente
133
112
21
14%
51%
Middle of the Pack
ScionHealth
131
115
16
11%
52%
Middle of the Pack
AdventHealth
129
106
23
16%
48%
Middle of the Pack
Providence
126
110
16
11%
50%
Middle of the Pack
Mount Sinai Health System
125
114
11
8%
52%
Middle of the Pack
Vanderbilt University Medical Center
124
105
19
13%
48%
Getting Started
Advocate Health Care
123
110
13
9%
50%
Getting Started
HCA Healthcare
119
106
13
9%
48%
Getting Started
UHS (Universal Health Services, Inc.)
119
103
16
11%
47%
Getting Started
Tenet Healthcare
116
96
20
14%
44%
Getting Started
CommonSpirit Health
115
102
13
9%
46%
Getting Started
Adventist Health
104
96
8
6%
44%
Getting Started
Northwell Health
104
91
13
9%
41%
Getting Started