knowledge ROLES

Transportation
and Logistics

33
Companies
151
Avg Overall
128
Avg AEC
23
Avg HA
42pp
AEC-HA Gap
5
Leading
9
Middle
19
Getting Started

A fleet manager vacancy doesn't just leave an empty seat.

Route optimization degrades, driver compliance reviews stack up, and an operations director gets pulled from capacity planning to handle daily dispatch decisions. A station manager's opening erodes the decision layer between frontline execution and strategic operations. These are the roles that keep supply chains adapting when freight volumes shift, weather disrupts corridors, or a customer reshuffles delivery priorities overnight.

Transportation and logistics companies know how to attract, engage, and convert knowledge worker candidates:

58%

AEC averages 58% of max

9

Nine of 33 companies reach Leading the Pack in AEC

The front door is open. What happens after candidate clicks apply is not.

16%

HA averages just 16% of max, zero companies Leading the Pack, only two Middle of the Pack

94%

Ninety-four percent are Getting Started with Hiring Automation

42pp

The 42-point AEC-HA gap delays every knowledge worker hire and skips the assessments that signal quality and operational fit

TA specialists are chasing calendars and verifying credentials manually, not evaluating whether someone can actually run a terminal.

Phenom
Audit Key Findings

94%

Ninety-four percent Getting Started with HA. Only 2 of 33 reach Middle of the Pack. Zero Leading.

0%

Zero percent deploy inline one-way video interviews and voice screening agents

100%

One hundred percent of leaders deploy chatbot apply and motivation-based matching. Zero percent of Getting Started companies deploy either.

9%

Nine percent deploy role-aligned pre-hire assessments

70%

Seventy percent do not prompt for credentials, a majority of verification is deferred to manual post-apply processes.

Aptitude Research
Survey Insights

This sector shows moderate tool usage but low orchestration maturity. Qualification is still largely post-apply rather than inline.

64%

Sixty-four percent report automation urgency increasing

44%

Forty-four percent use text-based screening

39%

Thirty-nine percent use scheduling agents

24%

Twenty-four percent report automation scaling across roles

What Leaders Do Differently

Five companies reach Leading the Pack overall: Southwest Airlines (280), DHL Group (279), Royal Mail (253), Holland Special Delivery (247), and United Airlines (245). Their HA scores range from 43 to 77, putting them between 30% and 53% of HA max. Even among leaders, more than half of the inline qualification stack remains undeployed, but what they have built creates meaningful separation from the rest of the industry.

Leaders have concentrated their investment in two areas: Getting knowledge worker candidates into conversational apply flows (chatbot apply at 100%) and using assessments to evaluate fit before a recruiter ever reviews the application (40% deploy assessments). Getting Started companies have deployed neither.

What leaders have not yet done is connect these capabilities to the back half of the process. Zero leaders offer inline scheduling, one-way video interviews, or voice screening.

The sharpest gaps between leaders and Getting Started companies center on conversational qualification and candidate matching:

capability
leaders
getting started
gap
Motivation-Based Matching
100%
0%
100%
Chatbot Apply
100%
0%
100%
Chatbot Resume Upload
20%
0%
20%
Screening Aligned to Role
0%
6%
6%
Industry-Specific Assessment
40%
0%
40%
Assessment Relevant to Job
40%
0%
40%
Situational Judgment Assessment
40%
0%
40%
Credential Verification
0%
27%
27%
Industry & Role-Relevant Screening
0%
53%
53%
Inline Feedback
100%
74%
26%

Recommendations by Tier

Getting Started Middle of the Pack

Deploy inline screening questions aligned to the specific knowledge worker role.

Fifty-three percent of Getting Started companies already show some industry-relevant screening qualification that moves the needle. A terminal manager application should ask about multi-shift oversight experience and compliance track record, not generic availability questions. This is the lowest-effort change that creates the highest signal improvement for the recruiter reviewing the application.

Add credential verification during the application for roles that require it.

Twenty-six percent of Getting Started are already starting to validate credentials. For fleet managers, compliance officers, operations supervisors, and any role touching safety or regulatory requirements, the credentials question should be answered before the recruiter opens the file. Every day a recruiter spends manually verifying a CDL endorsement status or safety certification is a day the qualified candidate waits.

Introduce motivation-based matching for knowledge worker roles.

Zero Getting Started companies have this deployed; 100% of leaders do. For mid-career professionals evaluating multiple offers, surfacing roles aligned to their career goals and work preferences is not just a candidate experience feature. It is a conversion tool that keeps them engaged long enough to complete the application.

Middle of the Pack Leading the Pack

Add chatbot apply and resume upload to the knowledge worker flow.

Every Leading the Pack company enables chatbot apply; no Middle of the Pack company does. For operations managers, logistics analysts, and station supervisors who are often applying from a mobile device between shifts or during travel, a conversational apply flow compresses the process from 15-20 minutes to under five. That compression matters: Competitive Knowledge Worker candidates will not sit through a multi-page form when the next employer offers a text-based apply.

Deploy pre-hire assessments that evaluate operational judgment.

Only three companies in the entire industry use role-aligned assessments for knowledge worker roles. For positions where the quality of decision-making under operational pressure defines success, a situational judgment or operational scenario assessment surfaces signals that no resume review can replicate. Connect the assessment to the role: Fleet managers should see logistics-scenario assessments, not generic personality inventories.

Begin piloting one-way video interviews for knowledge worker roles.

Zero companies in the industry offer this capability. For roles like operations managers and station supervisors, a recorded response to two-to-three role-specific questions gives hiring managers a direct signal of communication ability and operational thinking without requiring the multi-week scheduling dance that currently adds 10 to 15 days to the process. The hiring manager reviews the responses on their schedule, not the candidate's.

Leaders: Stay Ahead

Connect assessment completion to automated interview scheduling.

Leaders have built the front half: chatbot apply, assessments, credential prompts. The next step is eliminating the dead zone between assessment completion and interview. A qualified candidate who passes an operational scenario assessment should see available interview slots in the same session, not receive a scheduling email five days later.

Pilot voice screening agents for knowledge worker roles.

Zero companies in the industry deploy this capability. For a workforce that operates across time zones, on the road, and in facilities where screen access is intermittent, a voice-based qualification call, initiated by AI, that evaluates communication skills and operational knowledge simultaneously creates a channel that matches how these professionals actually work.

Transportation & Logistics Ranks #5, but the Qualification Gap Persists

Overall

151

AEC

58%

HA

16%

AEC-HA GAP

42pp

The Qualification Gap:
AEC Leads, HA Lags Across Transportation & Logistics

43% of Transportation & Logistics Companies Are Middle of the Pack or Leading

Transportation and Logistics
All Industries

What Separates Transportation & Logistics Leaders from Everyone Else

DHL Leads Transportation & Logistics with 53% HA Deployment

Transportation & Logistics AEC Clusters High While HA Spreads Wide

Transportation and Logistics Rankings

COMPANY
OVERALL
AEC
HA
HA%
AEC%
TIER
Southwest Airlines
280
208
72
50%
95%
Leading the Pack
DHL Group
279
202
77
53%
92%
Leading the Pack
Royal Mail
253
210
43
30%
95%
Leading the Pack
Holland Special Delivery
247
204
43
30%
93%
Leading the Pack
United Airlines
245
200
45
31%
91%
Leading the Pack
MV Transportation
229
196
33
23%
89%
Middle of the Pack
Dallas/Fort Worth International Airport
215
182
33
23%
83%
Middle of the Pack
Kuehne+Nagel
209
194
15
10%
88%
Middle of the Pack
Virgin Galactic
190
174
16
11%
79%
Middle of the Pack
Union Pacific Railroad
180
141
39
27%
64%
Middle of the Pack
United Parcel Service (UPS)
138
112
26
18%
51%
Middle of the Pack
Alaska Air Group
132
119
13
9%
54%
Middle of the Pack
CSX Corporation
131
107
24
17%
49%
Middle of the Pack
Jetblue Airways Corporation
131
106
25
17%
48%
Middle of the Pack
C.H. Robinson
124
111
13
9%
50%
Getting Started
FedEx Corporation
124
116
8
6%
53%
Getting Started
Metropolitan Transit Authority
124
116
8
6%
53%
Getting Started
Daimler Truck North America
122
109
13
9%
50%
Getting Started
First Student, Inc.
121
105
16
11%
48%
Getting Started
Delta Air Lines
118
110
8
6%
50%
Getting Started
Schneider National
118
107
11
8%
49%
Getting Started
Ryder System
116
97
19
13%
44%
Getting Started
American Airlines
115
102
13
9%
46%
Getting Started
Old Dominion Freight Line
115
97
18
12%
44%
Getting Started
Knight-Swift Transportation
114
98
16
11%
45%
Getting Started
Unifi
109
96
13
9%
44%
Getting Started
XPO Logistics
109
88
21
14%
40%
Getting Started
Lithia Motors, Inc.
108
92
16
11%
42%
Getting Started
Amtrak
108
92
16
11%
42%
Getting Started
Canadian National Railway (CN Rail)
104
88
16
11%
40%
Getting Started
GXO Logistics
97
89
8
6%
40%
Getting Started
Norfolk Southern
94
83
11
8%
38%
Getting Started
CPCK (formerly Canadian Pacific Railway)
91
83
8
6%
38%
Getting Started