all industries overview

Knowledge

219
Companies
163
Avg Overall
136
Avg AEC
27
Avg HA
44pp
AEC-HA Gap
25
Leading
113
Middle
81
Getting Started

Knowledge worker vacancies remain the hardest to fill and compound quickly.

A process engineer opening delays a product launch. A financial analyst seat left unfilled slows regulatory reporting. A software developer vacancy slips the entire roadmap. Every week a specialized role goes open, the operational drag accelerates while the strongest candidates accept offers elsewhere.

Candidates can find and connect to knowledge worker roles without significant friction. Attraction, Engagement, Conversion is well-built, getting candidates to the right job:

62%

AEC averages 62% of max

37%

Thirty-seven percent of organizations are Leading the Pack in AEC

However, the apply click is where the process stalls. Hiring Automation captures the amount of inline qualification completed during the apply flow: screening, assessing, credentialing, and scheduling without manual handoffs or delayed automation.

18%

HA averages just 18% of max

93%

Ninety-three percent of organizations are Getting Started with Hiring Automation

44pp

44-point AEC-HA gap

Knowledge worker HA averages 18% of max. Frontline averages 21%. A three-point difference for roles that take longer to fill, cost more to leave vacant, and demand more rigorous qualification.

The technology exists to build role-specific inline qualification flows, to tailor automation and qualification process down to the job level, and the reality is almost no one has.

That gap lands on TA teams and department heads manually scheduling multi-round panel interviews over email, chasing credentials through disconnected systems, and losing candidates to competitors who compressed those same steps into one session.

Phenom
Audit Key Findings

93%

Ninety-three percent Getting Started with knowledge worker HA. Only two of 219 companies Leading the Pack.

0% / 4% / 4%

Zero percent deploy multi-modal screening or voice agents. Chatbot screening: Four percent. Inline scheduling: Four percent.

96% / 0%

Leaders: Ninety-six percent motivation-based matching. Getting Started: Zero percent. Configuration decisions, not complexity, separate them.

6% / 94%

Six percent deploy pre-hire assessments inline. Ninety-four percent making six-figure hiring decisions with no inline signal.

44pp

AEC-HA gap: 44 points (Knowledge) to 41 points (Frontline). Three point difference between two distinct job types.

Aptitude Research
Survey Key Findings

Where automation is deployed effectively, outcomes follow:

42%

Forty-two percent report improved quality of hire

43%

Forty-three percent report reduced interview steps

41%

Forty-one percent report faster time-to-hire

33%

Thirty-three percent report improved applicant quality

Automation improves both speed and quality when embedded inside the workflow.

What Leaders Do Differently

It's clear that automation and personalization combined have dramatic improvements in both candidate experience, quality of hire, and recruiter efficiency. When looking at how organizations are applying hiring automation tools inline, only twenty-five companies have earned Leading the Pack status for knowledge-worker roles, across seven of eight industries (Hospitality has zero Knowledge Worker leaders).

What separates the 25 top performers Leading the Pack from the 81 Getting Started organizations is not the volume of technology deployed. It is the capabilities they have orchestrated into an inline workflow for knowledge worker roles specifically that starts with getting them to the right job and through the apply flow.

Even among leaders, the qualification stack is far from complete. Zero Leading the Pack companies deploy voice screening agents, or one-way video interviews for knowledge worker roles that could be used to get a feel for the candidate's abilities and personality. Eight percent of the leaders offer inline automated interview scheduling. Leaders have built a stronger foundation by deploying chatbot apply and motivation-based matching, but there is still room to grow when it comes to qualifying across industries.

capability
leaders
getting started
gap
Motivation-Based Matching
96%
0%
96%
Chatbot Apply
80%
0%
80%
Chatbot Resume Upload
52%
0%
52%
Screening Aligned to Role
12%
3%
9%
Industry-Specific Assessment
24%
3%
21%
Assessment Relevant to Job
20%
3%
17%
Chatbot Screening
12%
0%
12%
Interview Scheduling Inline
8%
2%
6%
Situational Judgment Assessment
20%
3%
17%
Credential Verification
20%
34%
14%
Industry & Role-Relevant Screening
40%
38%
2%
Inline Feedback
96%
41%
55%

Cross-Industry Benchmark: Knowledge Roles

rank
industry
companies
avg Overall
AvG Aec
AvG ha
ha %
aec %
lead
mid
gs
1
Retail
26
186
153
33
23%
69%
5
16
5
2
Manufacturing
31
183
155
29
20%
70%
6
19
6
3
Healthcare
34
177
145
32
22%
66%
3
23
8
4
Financial Services
24
166
139
27
19%
63%
3
13
8
5
Hospitality
29
153
123
30
20%
56%
0
20
9
6
Transportation and Logistics
33
151
128
23
16%
58%
5
9
19
7
IT
21
144
123
21
14%
56%
2
9
10
8
Higher Education
21
125
110
15
10%
50%
1
4
16

Attraction, Engagement, Conversion scores cluster average at 45% of the max overall score, across all eight industries, confirming that the candidate experience has reached a baseline level of maturity market-wide. Hiring Automation scores tell a different story: No industry exceeds 23% of max ability, and the bottom four industries (Financial Services, Transportation/Logistics, IT, Higher Education) sit between 10% and 19%. The AEC-to-HA gap averages 44 percentage points, confirming that the market has invested in attracting candidates but not in qualifying them inline.

Retail leads with 23% Hiring Automation capabilities being used and the highest average overall score (186), followed by Healthcare tied at 22% of HA. Manufacturing produces the most leaders (6), reflecting that the operational precision culture in some manufacturing organizations extends to hiring process design. Hospitality is the only industry with zero Leading the Pack companies for Knowledge Worker roles, despite competitive AEC scores, signaling that inline qualification investment has not kept pace with candidate-facing investment.

Recommendations by Tier

Getting Started Middle of the Pack

Deploy motivation-based matching and inline feedback for knowledge worker roles.

For a TA team hiring software engineers or financial analysts, motivation-based matching surfaces candidates whose career goals align with the role before a recruiter ever reviews a resume, and inline feedback keeps those candidates engaged instead of wondering whether their application disappeared.

Enable chatbot apply for knowledge worker roles.

Only 24% of organizations offer this today, and 0% of Getting Started companies do. Chatbot apply does not just speed up the process; it creates a channel for knowledge worker candidates to engage on their own schedule, whether that is during a lunch break or at 10 PM after their current workday ends. According to Aptitude Research survey data, 44% of organizations say screening is the hiring stage most in need of AI. Chatbot apply is the entry point for inline screening.

Add credential verification inline for roles that require it.

Across all industries, 35% of organizations prompt for credentials during the Knowledge Worker application, but among Getting Started companies, that number drops to 33%. For healthcare, financial services, and higher education roles where licensure or certification is non-negotiable, waiting days for manual verification extends time-to-hire and creates compliance risk. A credential prompt during the application costs nothing to configure and eliminates one of the most common post-apply bottlenecks.

Middle of the Pack Leading the Pack

Connect existing capabilities into a single-session qualification flow.

Middle of the Pack organizations often have qualification pieces deployed in isolation: a chatbot here, a desktop screening form there, generic credential fields elsewhere. The difference between Middle and Leading is not the number of capabilities but whether they are connected. A qualified registered nurse, process engineer, or compliance analyst should be able to apply, complete screening with a Voice Agent, verify credentials, and schedule an interview in one session, not across three emails over five days while the hiring manager juggles their primary responsibilities.

Deploy pre-hire assessments inline for knowledge worker roles.

Only eight percent of organizations do this today, and among Middle of the Pack companies, the rate barely exceeds that. For roles where a bad hire costs six months of ramp time and potential attrition, the absence of any inline assessment signal is a significant risk. Industry-specific, role-aligned assessments embedded in the apply flow give hiring teams a quality signal before the first interview, reducing rounds and compressing the overall timeline.

Activate inline interview scheduling for qualified candidates.

Across all Knowledge Worker roles, only four percent of companies present scheduling options inline. According to Aptitude Research survey data, 35% of recruiter time is spent on interview coordination. For knowledge worker roles that typically involve panel interviews and multi-round scheduling, automating this step does not just save time. It prevents the single largest source of candidate drop-off in competitive Knowledge Worker hiring: the days-long gap between completing an application and receiving a scheduling email.

Leaders: Stay Ahead

Pilot voice screening agents and multi-modal screening for knowledge worker roles.

Zero companies across all 219 audited deploy these capabilities for Knowledge Worker roles. For competitive positions where passive candidates may not complete a traditional online application, voice agents and multi-modal screening create alternative qualification pathways that meet candidates where they are. According to Aptitude Research survey data, 42% of organizations view screening agents as the most impactful next investment. The first movers in Knowledge Worker voice screening will have a structural advantage that competitors cannot replicate quickly.

Extend one-way video interviews to knowledge worker roles.

Zero percent of organizations currently offer this capability for Knowledge Worker roles. For positions where communication skills, executive presence, or client-facing readiness matter, a brief inline video interview provides a signal that resumes and screening questions cannot. When embedded in the apply flow rather than sent as a separate link days later, video interviews compress qualification timelines while giving hiring managers richer candidate insights before investing in live interviews.

The Qualification Gap:
AEC vs. HA by Industry

Tier Distribution:
93% Getting Started on Knowledge Worker Hiring Automation

Capability Adoption Heatmap: Where Industries Deploy
(and Where They Do Not)

What Leaders Do Differently: The Deployment Gap Between Top and Bottom

Frontline vs. Knowledge Worker:
The Role-Type Automation Divide

Score Distribution:
Two Different Hiring Realities in One Market

All Knowledge Industries Rankings

COMPANY
OVERALL
AEC
HA
HA%
AEC%
TIER
Circle K
312
194
118
81%
88%
Leading the Pack
Southwest Airlines
280
208
72
50%
95%
Leading the Pack
DHL Group
279
202
77
53%
92%
Leading the Pack
St. Charles Health System
261
194
67
46%
88%
Leading the Pack
Michaels
261
208
53
37%
95%
Leading the Pack
Kerry Group
255
202
53
37%
92%
Leading the Pack
CONMED
255
198
57
39%
90%
Leading the Pack
Thermo Fisher Scientific
253
204
49
34%
93%
Leading the Pack
Royal Mail
253
210
43
30%
95%
Leading the Pack
Agiliti
253
182
71
49%
83%
Leading the Pack
Northbridge Financial Corporation
252
209
43
30%
95%
Leading the Pack
Conagra Brands
252
210
42
29%
95%
Leading the Pack
HUB International
251
208
43
30%
95%
Leading the Pack
Exyte
251
208
43
30%
95%
Leading the Pack
Sleep Number
251
216
35
24%
98%
Leading the Pack
Bass Pro Shops
248
202
46
32%
92%
Leading the Pack
Holland Special Delivery
247
204
43
30%
93%
Leading the Pack
Dallas College
246
200
46
32%
91%
Leading the Pack
Manulife | John Hancock
246
208
38
26%
95%
Leading the Pack
Runnings
245
204
41
28%
93%
Leading the Pack
CAI
245
202
43
30%
92%
Leading the Pack
Zimmer Biomet
245
206
39
27%
94%
Leading the Pack
Clemens Food Group
245
207
38
26%
94%
Leading the Pack
McCain Foods
245
208
37
26%
95%
Leading the Pack
United Airlines
245
200
45
31%
91%
Leading the Pack
Children's Medical Center of Dallas
244
156
88
61%
71%
Middle of the Pack
HUGO BOSS
243
210
33
23%
95%
Middle of the Pack
Innovative Renal Care
242
196
46
32%
89%
Middle of the Pack
Rally House
241
200
41
28%
91%
Middle of the Pack
Butterball
240
196
44
30%
89%
Middle of the Pack
Excellus BlueCross BlueShield
239
208
31
21%
95%
Middle of the Pack
Truist
239
206
33
23%
94%
Middle of the Pack
BRP
239
198
41
28%
90%
Middle of the Pack
HelloFresh
239
206
33
23%
94%
Middle of the Pack
Baylor Scott & White Health
237
200
37
26%
91%
Middle of the Pack
Thales
235
197
38
26%
90%
Middle of the Pack
Philip Morris International (PMI)
234
198
36
25%
90%
Middle of the Pack
Children's Minnesota
233
196
37
26%
89%
Middle of the Pack
New Home Star
233
195
38
26%
89%
Middle of the Pack
Pentair
232
194
38
26%
88%
Middle of the Pack
Sonesta International Hotels
232
194
38
26%
88%
Middle of the Pack
Jay Nolan Community Services
232
199
33
23%
90%
Middle of the Pack
Children's Healthcare of Atlanta
232
175
57
39%
80%
Middle of the Pack
University of Miami
232
186
46
32%
85%
Middle of the Pack
Masco Corporation
232
202
30
21%
92%
Middle of the Pack
Panera Bread
231
198
33
23%
90%
Middle of the Pack
MV Transportation
229
196
33
23%
89%
Middle of the Pack
Sendik's Food Market
227
192
35
24%
87%
Middle of the Pack
Virgin Voyages
226
183
43
30%
83%
Middle of the Pack
LCMC Health
226
198
28
19%
90%
Middle of the Pack
OMERS
225
196
29
20%
89%
Middle of the Pack
Oshkosh Corporation
224
180
44
30%
82%
Middle of the Pack
Vallen
224
184
40
28%
84%
Middle of the Pack
Qnity Electronics, Inc.
222
184
38
26%
84%
Middle of the Pack
Crossover Health
222
184
38
26%
84%
Middle of the Pack
Franciscan Health
222
176
46
32%
80%
Middle of the Pack
US Bank
222
196
26
18%
89%
Middle of the Pack
Givaudan
219
204
15
10%
93%
Middle of the Pack
South State Bank
218
184
34
23%
84%
Middle of the Pack
Restaurant Technologies
217
191
26
18%
87%
Middle of the Pack
Yale University
216
177
39
27%
80%
Middle of the Pack
St. Tammany Health System
215
182
33
23%
83%
Middle of the Pack
Pyramid Global Hospitality
215
177
38
26%
80%
Middle of the Pack
Freddy's Frozen Custard
215
184
31
21%
84%
Middle of the Pack
Dallas/Fort Worth International Airport
215
182
33
23%
83%
Middle of the Pack
Yelp
210
184
26
18%
84%
Middle of the Pack
Kuehne+Nagel
209
194
15
10%
88%
Middle of the Pack
Elara Caring
206
182
24
17%
83%
Middle of the Pack
Texas Roadhouse
206
190
16
11%
86%
Middle of the Pack
DaVita Kidney Care
205
174
31
21%
79%
Middle of the Pack
Hartford Healthcare
203
163
40
28%
74%
Middle of the Pack
Four Seasons
200
180
20
14%
82%
Middle of the Pack
Viking Cruises
195
156
39
27%
71%
Middle of the Pack
Illinois Tool Works (ITW)
195
182
13
9%
83%
Middle of the Pack
Marsh McLennan
192
151
41
28%
69%
Middle of the Pack
Virgin Galactic
190
174
16
11%
79%
Middle of the Pack
Mastercard
190
161
29
20%
73%
Middle of the Pack
Vituity
189
150
39
27%
68%
Middle of the Pack
Sweetwater Sound
187
170
17
12%
77%
Middle of the Pack
Union Pacific Railroad
180
141
39
27%
64%
Middle of the Pack
Adobe
178
157
21
14%
71%
Middle of the Pack
7-Eleven
175
121
54
37%
55%
Middle of the Pack
Dollar General
174
124
50
34%
56%
Middle of the Pack
Taco Bell
174
69
105
72%
31%
Middle of the Pack
CarGurus
172
164
8
6%
75%
Middle of the Pack
Marriott
170
122
48
33%
55%
Middle of the Pack
Fidelity Investments
167
116
51
35%
53%
Middle of the Pack
MSC Cruises
165
144
21
14%
65%
Middle of the Pack
Walgreens Boots Alliance
163
118
45
31%
54%
Middle of the Pack
Capital One
161
110
51
35%
50%
Middle of the Pack
Patagonia
160
150
10
7%
68%
Middle of the Pack
WK Kellogg
153
114
39
27%
52%
Middle of the Pack
Darden Restaurants
153
81
72
50%
37%
Middle of the Pack
Dutch Bros Coffee
150
125
25
17%
57%
Middle of the Pack
Target Corporation
149
122
27
19%
55%
Middle of the Pack
Ochsner Health System
149
131
18
12%
60%
Middle of the Pack
Mondelez
149
128
21
14%
58%
Middle of the Pack
Loblaw Companies Limited
149
116
33
23%
53%
Middle of the Pack
Sanford Health
148
120
28
19%
55%
Middle of the Pack
Ford Motor Company
145
122
23
16%
55%
Middle of the Pack
Amazon
141
131
10
7%
60%
Middle of the Pack
NYU Langone
141
102
39
27%
46%
Middle of the Pack
QTS Data Centers
140
97
43
30%
44%
Middle of the Pack
Atrium Health
138
112
26
18%
51%
Middle of the Pack
Aimbridge Hospitality LLC
138
92
46
32%
42%
Middle of the Pack
United Parcel Service (UPS)
138
112
26
18%
51%
Middle of the Pack
Carnival Corporation
137
114
23
16%
52%
Middle of the Pack
Vail Resorts
137
109
28
19%
50%
Middle of the Pack
Walgreens
136
120
16
11%
55%
Middle of the Pack
UnitedHealth Group (UHG)
136
111
25
17%
50%
Middle of the Pack
TTEC
135
117
18
12%
53%
Middle of the Pack
Johnson & Johnson
135
114
21
14%
52%
Middle of the Pack
Six Flags Entertainment
134
118
16
11%
54%
Middle of the Pack
SAIC
134
113
21
14%
51%
Middle of the Pack
Panda Restaurant Group Inc
133
110
23
16%
50%
Middle of the Pack
Kaiser Permanente
133
112
21
14%
51%
Middle of the Pack
iQor
132
94
38
26%
43%
Middle of the Pack
Dell
132
114
18
12%
52%
Middle of the Pack
Alaska Air Group
132
119
13
9%
54%
Middle of the Pack
Pfizer
132
106
26
18%
48%
Middle of the Pack
ScionHealth
131
115
16
11%
52%
Middle of the Pack
Michigan State University
131
118
13
9%
54%
Middle of the Pack
CSX Corporation
131
107
24
17%
49%
Middle of the Pack
Jetblue Airways Corporation
131
106
25
17%
48%
Middle of the Pack
Chipotle Mexican Grill
129
106
23
16%
48%
Middle of the Pack
Citi
129
111
18
12%
50%
Middle of the Pack
AdventHealth
129
106
23
16%
48%
Middle of the Pack
Qualcomm
128
100
28
19%
45%
Middle of the Pack
Pepsico
128
101
27
19%
46%
Middle of the Pack
Costco
128
107
21
14%
49%
Middle of the Pack
University of Maryland
127
114
13
9%
52%
Middle of the Pack
General Motors
127
104
23
16%
47%
Middle of the Pack
Caesars Entertainment Corporation
126
97
29
20%
44%
Middle of the Pack
Sysco Corporation
126
110
16
11%
50%
Middle of the Pack
H-E-B
126
103
23
16%
47%
Middle of the Pack
BNY Mellon
126
102
24
17%
46%
Middle of the Pack
Providence
126
110
16
11%
50%
Middle of the Pack
Mount Sinai Health System
125
114
11
8%
52%
Middle of the Pack
C.H. Robinson
124
111
13
9%
50%
Getting Started
FedEx Corporation
124
116
8
6%
53%
Getting Started
Metropolitan Transit Authority
124
116
8
6%
53%
Getting Started
AutoZone
124
103
21
14%
47%
Getting Started
Vanderbilt University Medical Center
124
105
19
13%
48%
Getting Started
Emerson
123
102
21
14%
46%
Getting Started
Advocate Health Care
123
110
13
9%
50%
Getting Started
Stark Tech Group
122
98
24
17%
45%
Getting Started
Daimler Truck North America
122
109
13
9%
50%
Getting Started
Kroger
121
113
8
6%
51%
Getting Started
First Student, Inc.
121
105
16
11%
48%
Getting Started
Chick-Fil-A, Inc.
120
93
27
19%
42%
Getting Started
Wells Fargo
120
104
16
11%
47%
Getting Started
Travelers
120
94
26
18%
43%
Getting Started
IQVIA
120
96
24
17%
44%
Getting Started
HCA Healthcare
119
106
13
9%
48%
Getting Started
UHS (Universal Health Services, Inc.)
119
103
16
11%
47%
Getting Started
Viega
119
103
16
11%
47%
Getting Started
KFC Corporation
118
82
36
25%
37%
Getting Started
Delta Air Lines
118
110
8
6%
50%
Getting Started
Schneider National
118
107
11
8%
49%
Getting Started
Boeing
118
108
10
7%
49%
Getting Started
University of California
117
98
19
13%
45%
Getting Started
Tenet Healthcare
116
96
20
14%
44%
Getting Started
University of Pennsylvania
116
108
8
6%
49%
Getting Started
Ryder System
116
97
19
13%
44%
Getting Started
Goldman Sachs
115
107
8
6%
49%
Getting Started
CommonSpirit Health
115
102
13
9%
46%
Getting Started
Landry's
115
105
10
7%
48%
Getting Started
American Airlines
115
102
13
9%
46%
Getting Started
Old Dominion Freight Line
115
97
18
12%
44%
Getting Started
Starbucks
114
106
8
6%
48%
Getting Started
Knight-Swift Transportation
114
98
16
11%
45%
Getting Started
The Cheesecake Factory
113
98
15
10%
45%
Getting Started
JPMorgan Chase
113
95
18
12%
43%
Getting Started
Cracker Barrel
113
97
16
11%
44%
Getting Started
Lockheed Martin
113
93
20
14%
42%
Getting Started
UST
112
104
8
6%
47%
Getting Started
GE Appliances
112
101
11
8%
46%
Getting Started
University Of Cincinnati
111
95
16
11%
43%
Getting Started
Panasonic
111
101
10
7%
46%
Getting Started
TaskUs
109
101
8
6%
46%
Getting Started
University of Michigan
109
96
13
9%
44%
Getting Started
Unifi
109
96
13
9%
44%
Getting Started
XPO Logistics
109
88
21
14%
40%
Getting Started
Lithia Motors, Inc.
108
92
16
11%
42%
Getting Started
Amtrak
108
92
16
11%
42%
Getting Started
BASIS International Schools
107
96
11
8%
44%
Getting Started
Tyson Foods
107
86
21
14%
39%
Getting Started
Washington University in St. Louis
106
98
8
6%
45%
Getting Started
S&P Global
106
98
8
6%
45%
Getting Started
University of Utah
106
90
16
11%
41%
Getting Started
Thomas Jefferson University
106
93
13
9%
42%
Getting Started
Western Digital Corp
106
88
18
12%
40%
Getting Started
Caterpillar Inc.
106
93
13
9%
42%
Getting Started
The Home Depot
106
96
10
7%
44%
Getting Started
Penn State
105
100
5
3%
45%
Getting Started
University of Kentucky
104
96
8
6%
44%
Getting Started
Adventist Health
104
96
8
6%
44%
Getting Started
Northwell Health
104
91
13
9%
41%
Getting Started
Canadian National Railway (CN Rail)
104
88
16
11%
40%
Getting Started
The Ohio State University
103
98
5
3%
45%
Getting Started
University of Colorado
103
92
11
8%
42%
Getting Started
HMSHost
103
93
10
7%
42%
Getting Started
The Home Depot (Canada)
102
91
11
8%
41%
Getting Started
Bank of America
102
91
11
8%
41%
Getting Started
CommScope
101
93
8
6%
42%
Getting Started
University of Texas at Austin
99
94
5
3%
43%
Getting Started
Salesforce
99
91
8
6%
41%
Getting Started
Hyatt Hotels Corporation
97
92
5
3%
42%
Getting Started
GXO Logistics
97
89
8
6%
40%
Getting Started
Allstate
96
96
0
0%
44%
Getting Started
American Express
95
90
5
3%
41%
Getting Started
University of Florida
94
84
10
7%
38%
Getting Started
Norfolk Southern
94
83
11
8%
38%
Getting Started
New York University
93
88
5
3%
40%
Getting Started
Virginia Commonwealth University
92
87
5
3%
40%
Getting Started
Flex
92
92
0
0%
42%
Getting Started
CPCK (formerly Canadian Pacific Railway)
91
83
8
6%
38%
Getting Started
Albertsons
89
84
5
3%
38%
Getting Started
Royal Caribbean Cruises
79
66
13
9%
30%
Getting Started